Obama ganha também na estratégia para a Net

Valerá a pena, neste momento, passar os olhos num texto disponibilizado há dois dias atrás na Columbia Journalism Review em que Renee Feltz nos diz que a campanha de McCain olhou para a Net com os olhos do passado. E (também) isso pode ter feito a diferença.
Excerto:

Barack Obama’s campaign reaches out to activist bloggers in order to communicate with and mobilize campaign volunteers and feed them into its online social networking site, MyBarackObama.com. In contrast, John McCain’s campaign takes a top-down approach, using blogs—many of which it helped incubate—as an echo chamber for channeling mostly anti-Obama attacks into the mainstream media, in order to create an impression of grassroots online support.