Expresso is gentle and graceful. Cleanly designed pages are anchored by unusual graphics and powerful images that put an ingenuous and playful stamp on storytelling. Portugal’s National Environmental Month was illustrated by a winding green vine rising bottom to top on the front page and continuing throughout the issue — a remarkable twist.
Gentleness and intimacy are evident in photography, frequently large, up-close and beautifully reproduced. Expresso tells readers it’s in the loop and wants to take them along for the ride. Audacious spreads are playful. An ad with a donkey bled from one page to the adjoining one, with the unsuspecting donkey suddenly finding itself the target of a rifleman in an editorial photo. It’s a visual pun we’d like to think was intentional. It’s also a nod to confident, irreverent designers.
Video feito no ano passado pelo próprio Expresso sobre o seu design:
[Informação recolhida no ContraFactos]