Leituras

Dois pequenos artigos, já de Agosto (acesso sujeito a pré-registo, gratuito):
How companies can make the most of user-generated content
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.
What consumers want from online news
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.