Portugal: 480 mil gratuitos por dia

No contexto da informação sobre o lançamento do diário gratuito ‘Meia Hora’, a newsletter de Junho “Free Daily Newspapers“, refere, sob o título “5th title for Portugal”:

” (…) Portugal is now the fourth market in Europe in terms of market share of free newspapers (45%). After Destak and Metro were introduced in 2004, the market expanded with business paper OJE in June 2006 and sports paper Diario Desportivo in January of this year. Destak, Metro and Diario Desportivo have different editions for Lisbon and Porto, Metro also distributes a national edition in some other areas. Total circulation in Portugal is almost 480,000. Papers are distributed in the subway but also handed out by hawkers dropped off at offices and hotels and distributed in the street to people waiting in their cars for the traffic lights. In a crowed market some saturation sets in, not all boxes are emptied at the end of the morning. In the subway more than half of the people are reading a newspaper, most of them the free ones”.

Anúncios

Futuro dos jornais – ecos da África do Sul

A conferência da WAN – World Association of Newspapers, que decorreu na Cidade do Cabo, África do Sul, nos últimos dias, tem tido alguma cobertura nomeadamente do Editorswebblog. Dos vários vídeos disponibilizados no YouTube, fica aqui uma selecção: