LA Times aposta na Internet

O novo editor do Los Angeles Times, James E. O’Shea, quer fundir a redacção da edição impressa com a redacção do site do jornal, e afirma que a mudança será “crucial” para garantir que o jornal se mantém economicamente viável. No discurso que proferiu há uns dias perante a equipa editorial, O’Shea apresentou os resultados de um estudo elaborado a nível interno com o objectivo de preparar a fusão, potenciando não apenas o número de leitores online como também de leitores em papel. Sem papas na língua, o editor afirma que o LA Times está a ficar para trás, no que respeita ao jornalismo na Internet, e apela aos restantes editores, jornalistas e fotógrafos no sentido de fazerem um esforço para dominar as tecnologias digitais, aplicando-as ao seu trabalho:

Latimes.com will become our primary vehicle for breaking news 24 hours a day. Reporters now enter the newsroom and tell editors what kind of a story they will write for the newspaper the next day.
Then — we tend to think what can we do for the Internet, as if it were some kind of journalistic orphan.
That kind of thinking must change if we want to remain competitive.
We need to enter the newsroom and think about how we are going to break news on the Internet.
And then what we are going to do that will be different for the newspaper, which will become an even stronger vehicle for tightly-written context, analysis, interpretation and expertise.
(…) The newspaper is the edited medium, the place where we make choices about what is crucial to a story and what is not, where we use our sources and expertise to make editorial decisions that save our readers time, that capitalize on our journalistic experience and expertise to help people negotiate a tricky and confusing world, where we focus on the personalities behind the news and where we exercise literary and journalistic discipline to tell people what we think they need to know and not necessarily everything that we as journalists know about a subject.