Jornais britânicos descobriram que podem utilizar o Google como instrumento de marketing. O assunto foi tema de reportagem do Wall Street Journal:
Google This: U.K. Papers Vie to Buy Search Terms – Newspapers are buying search words on Google Inc. so that links to their Web sites pop up first when people type in a search. The Daily Telegraph, for example, bought the phrase “North Korea Nuclear Test” after the country detonated a nuclear device last October. People in the United Kingdom and the U.S. using English-language Google who typed the phrase into the search engine saw an ad for the Telegraph Web site on the top right of their screen.
Leia aqui a reportagem completa.